DBS 3303: Entrepreneurship and Innovation
Welcome to the Entrepreneurship and Innovation course. This programme is designed to equip you with the knowledge and skills necessary to navigate the dynamic world of entrepreneurship and innovation.
Whether you are an aspiring entrepreneur or looking to enhance your innovative thinking, you will learn how to develop business ideas, implement innovative strategies, and drive growth in today’s competitive landscape.
Course Modules
This comprehensive programme is structured into 14 core modules, guiding you from foundational concepts to advanced strategies. The curriculum covers everything from Entrepreneurial Motivation and Design Thinking to Intellectual Property Management & Commercialisation, culminating in a localised perspective on start-up ecosystems in Kenya.
Learning Methodology
This course is delivered through a fully asynchronous digital learning model, offering maximum flexibility. You will engage with interactive multimedia modules, pre-recorded expert sessions, and peer-to-peer discussion boards.
AFRETEC Network Partners
This programme is an AFRETEC Network initiative, supported by the Mastercard Foundation 
Course learning outcomes
By the end of this course, you should be able to:
- explain key concepts in entrepreneurship and innovation.
- develop business ideas.
- evaluate business ideas.
- implement innovative strategies for business growth.
- utilise tools and methodologies for entrepreneurial success.
Course information | DBS 3303: Entrepreneurship and Innovation | SOMAS
Below is the course content. You can click on any section here and it will take you through to this section of the course. If you are signed in and enrolled on this course we can track your progress.
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Course Purpose
To provide learners with a focused, relevant, and utilisable body of knowledge in entrepreneurship and innovation, suitable for starting and managing innovative ventures.
Course Learning Outcomes
By the end of this course, you will be able to:
- CLO1: Illustrate concepts of entrepreneurship and innovation within a practical venture.
- CLO2: Distinguish ideas that can be developed to solve real-life problems.
- CLO3: Demonstrate an ability to engage in entrepreneurial and innovation processes.
- CLO4: Form a cross-functional team that can execute a well-structured innovation plan.
- CLO5: Generate appropriate plans to mobilise resources and commercialise your own venture.
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Students mustViewMake forum posts: 1
Can entrepreneurship help solve Kenya's youth unemployment challenge?
What are your views on the stated question. You may be able to view and contribute to other learners' posts after making your comments.
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Students mustView
Key Focus: Scaling a startup
Summary: John Doe shares how he grew his tech startup from a small team to a multi-million dollar company. Topics include team building, funding strategies, and overcoming early-stage challenges.
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Module Developer: Prof. Florence Kagendo Muindi
Instructional Hours: 4 hours
ENT 310X: Entrepreneurship and InnovationModule Overview
In this module, you will learn the concept of entrepreneurship and characteristics of entrepreneurs. You will also learn the various factors motivating individuals to pursue entrepreneurship and the role of culture in nurturing entrepreneurship in individuals. As we begin this journey into entrepreneurship and innovation, we also want to hear from you—what are your personal expectations, and what challenges do you anticipate facing along the way.
Learning Outcomes
By the end of this module, you should be able to:
- Explain the concept of entrepreneurship.
- Analyse internal and external factors that motivate entrepreneurs.
- Evaluate the role of culture in entrepreneurship.
- Assess your personal entrepreneurial aspirations, motivations, and potential barriers to entrepreneurial success.
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Students mustViewReceive a gradeGo through this engaging presentation to learn about what entrepreneurship is.
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1.2 Characteristics of an Entrepreneur Interactive Content
Review the curated materials below to gain a deeper understanding of the characteristics of an entrepreneur.
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1.3 Entrepreneurial Motivation Interactive Content
Successful entrepreneurship starts with entrepreneurial motivation. This can come from within you - internal motivation or from other actors- External motivation.
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Students mustViewPost replies: 1
Do you think your country has an environment that motivates entrepreneurs? in 50 words, Justify your answer with three points. Ensure to comment on other students post.
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End of Module 1 Quiz
Challenge yourself with our quizzes designed to reinforce your learning and test your understanding of this module.
Time required: 7 minutes
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Module Developer: Prof. Florence Kagendo Muindi
Instructional Hours: 4 hours
ENT 310X: Entrepreneurship and InnovationsModule Overview
In this module, you will be introduced to the concept of business opportunities and the different forms in an entrepreneurial context. You will also be able to distinguish between business ideas and business opportunities. Further, the module will guide you on how to identify a business opportunity by focusing on problems of the society. Lastly, the module will guide you in assessing business ideas to determine whether they have the potential to become feasible and viable business opportuinties.
Learning Outcomes
By the end of this module, you should be able to:
- Explain the concept of business opportunity.
- Distinguish between business idea and business opportunity
- Explain ways to identify a business opportunity .
- Evaluate a business idea to establish if it is an opportunity.
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Module Developer: LYDIA ZACHARY
Instructional Hours: 4 hours
CSS 30XX: Entrepreneurship and InnovationsModule Overview
In this module, you will explore the fundamental concepts of creativity, ideation, and innovation. You'll learn about creative thinking process, methods to enhance creativity, sources of business ideas and the principles of innovation and solution ideation. This aims to equip you with the tools and mindset necessary to generate novel ideas and innovative solutions in various contexts.
Learning Outcomes
By the end of this module, you should be able to:
- Explain the concepts of creativity, ideation, and innovation
- Explain the stages of the creative thinking process and how they contribute to ideation and innovative thinking.
- Explain the different methods of enhancing personal and group creativity.
- Generate business ideas through various ideation techniques.
- Apply the innovation process to solution ideation.
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Module Developer: Prof. Mary Kinoti
Instructional Hours: 4 hours
CSS 30XX: Entrepreneurship and InnovationsModule Overview
This module explores the concept of customer engagement, its dimensions and levels, key drivers, and its significance in fostering customer loyalty, satisfaction, and advocacy. You will examine contemporary approaches to customer engagement, including customer-centric strategies, relationship marketing, and digital engagement practices. Particular attention is given to the role of social media and emerging digital platforms in facilitating interactive communication, co-creation, and sustained customer relationships.
Learning Outcomes
By the end of this module, you should be able to:
- Define customer engagement
- Describe the levels of customer engagement.
- Identify drivers of customer engagement.
- Explain the methods for engaging customers.
- Evaluate social media customer engagement methods and metrics.
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